The Fine Line Between Objectively and Subjectively Bad Ideas in Product Design
In product design, ideas are the currency that fuels innovation. However, not all ideas are created equal—or so we think. The distinction between an objectively bad idea and a subjectively bad one can often blur, leading to missed opportunities and stifled creativity. My experiences, including a notably questionable investment in a holographic Santa Claus, taught me to navigate these murky waters. Let's understand these distinctions better and why embracing subjectively bad ideas might be the key to breakthrough innovations.
The Tale of the Holographic Santa Claus
I worked at a company that decided to invest several hundred thousand dollars in a holographic Santa Claus, believing it would capture the holiday spirit in a way that no other company had before. The technology was cutting-edge, and the execution was flawless. Yet, despite the investment and effort, virtually no one saw this marvel. Why? Because Santa didn't have the proper buy-in and was relegated to a poor location with no marketing efforts behind him. This venture, by most accounts, was an objectively bad idea—not because of the technology itself, but due to an apparent misalignment with business goals and audience needs.
Objectively Bad Ideas: A Clear Mismatch
Objectively bad ideas in product design are those that, regardless of perspective, fail to meet basic criteria for success. These failures can be due to ethical concerns, lack of feasibility, or an apparent disconnect with user needs. An objectively bad idea is akin to designing a car that cannot be driven—no matter how innovative or aesthetically pleasing, its fundamental purpose is unfulfilled.
Subjectively Bad Ideas: Perspective Matters
Conversely, subjectively bad ideas may only resonate with some people due to differences in taste, experience, or perspective. What seems like a bad idea to one person might be a groundbreaking innovation to another. These ideas often push boundaries and challenge conventional wisdom, making them critical to the creative process in product design.
Embracing Subjectively Bad Ideas
The story of the holographic Santa teaches us that while some ideas may be objectively misaligned with business goals, many ideas deemed "bad" are often misunderstood or underdeveloped. In product design, the willingness to explore subjectively bad ideas can lead to unique solutions and innovations. This requires a shift in thinking:
Foster a Culture of Experimentation: Create an environment where all ideas are welcome, and failure is seen as a step towards learning and discovery.
Test and Validate: Use prototypes and user testing to validate ideas early and often. What may initially seem like a bad idea could be refined into something valuable.
Seek Diverse Perspectives: Encourage input from individuals with diverse backgrounds and expertise. A fresh set of eyes can often see potential where others see failure.
The Path Forward
Navigating the distinction between objectively and subjectively bad ideas is crucial in product design. It requires a balance of critical thinking, empathy, and creativity. By fostering a culture that embraces exploration and values diverse perspectives, we open the door to innovations that can redefine industries.
Challenging ourselves to look beyond the surface of what might initially appear to be a bad idea. By doing so, we push the boundaries of what's possible and honor the essence of innovation that lies at the heart of product design. After all, today's subjectively bad idea could be tomorrow's breakthrough.